/* ═══════════════════════════════════════════════
   SECTIONS — estilos de cada sección del sitio
   Orden: trusted-by, servicios, proceso,
          resultados, sobre, faq, contacto
═══════════════════════════════════════════════ */

/* ────────────────────────────────────────────
   TRUSTED-BY BAR
──────────────────────────────────────────── */
.trusted-by {
  padding: 2rem 0;
  background: var(--g2);
  border-bottom: 1px solid var(--border);
}
.tb-label {
  text-align: center;
  font-family: var(--ffm);
  font-size: .65rem;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--text3);
  margin-bottom: 1.25rem;
}
.tb-logos {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: .5rem .875rem;
}
.tb-logo {
  font-size: .8rem;
  font-weight: 600;
  color: var(--text2);
  padding: .4rem .95rem;
  border: 1px solid var(--border);
  border-radius: var(--r);
  background: var(--g1);
  white-space: nowrap;
  transition: color .2s, border-color .2s, background .2s;
}
.tb-logo:hover {
  color: var(--text);
  border-color: rgb(var(--blue-rgb) / .22);
  background: rgb(var(--blue-rgb) / .04);
}


/* ────────────────────────────────────────────
   PRUEBA SOCIAL
──────────────────────────────────────────── */
#resultados { padding: 5.5rem 0; }

.ps-metrics {
  display: flex;
  justify-content: center;
  flex-wrap: wrap;
  margin-bottom: 3.5rem;
  padding-bottom: 3.5rem;
  border-bottom: 1px solid var(--border);
}
.ps-metric {
  text-align: center;
  flex: 1;
  min-width: 140px;
  padding: 1.5rem 1rem;
  position: relative;
}
.ps-metric + .ps-metric::before {
  content: '';
  position: absolute;
  left: 0;
  top: 20%;
  bottom: 20%;
  width: 1px;
  background: var(--border);
}
.ps-metric-n {
  font-family: var(--ffd);
  font-size: 3.25rem;
  font-weight: 800;
  letter-spacing: -.05em;
  line-height: 1;
  color: var(--green-ink);
}
.ps-metric-n sup {
  font-size: 1.5rem;
  color: var(--green-ink);
  vertical-align: super;
}
.ps-metric-l {
  font-size: .82rem;
  color: var(--text2);
  margin-top: .4rem;
  line-height: 1.4;
}

.ps-logos-label {
  text-align: center;
  font-family: var(--ffm);
  font-size: .68rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--text3);
  margin-bottom: 1.75rem;
}
.ps-logos {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: .875rem;
  margin-bottom: 4rem;
}
.ps-logo {
  padding: .6rem 1.25rem;
  background: var(--g2);
  border: 1px solid var(--border);
  border-radius: var(--r);
  color: var(--text2);
  font-size: .82rem;
  font-weight: 600;
  transition: border-color .2s, color .2s, transform .15s;
}
.ps-logo:hover {
  border-color: var(--border2);
  color: var(--text);
  transform: translateY(-2px);
}

.ps-testimonials {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem;
  max-width: 980px;
}
.ps-testi {
  background: var(--g2);
  border: 1px solid var(--border);
  border-left: 3px solid var(--navy);
  border-radius: var(--r2);
  padding: 2rem 2rem 2rem calc(2rem - 2px);
  transition: border-color .2s, box-shadow .2s;
}
.ps-testi:hover {
  border-color: var(--blue);
  box-shadow: 0 8px 32px rgb(var(--blue-rgb) / .08);
}

.ps-quote-mark {
  font-size: 4rem;
  line-height: .8;
  color: rgb(var(--blue-rgb) / .25);
  font-family: Georgia, serif;
  margin-bottom: .75rem;
  display: block;
}
.ps-testi-text {
  font-size: 1.05rem;
  color: var(--text);
  line-height: 1.75;
  margin-bottom: 1.5rem;
}
.ps-testi-author { display: flex; align-items: center; gap: .875rem; }
.ps-avatar {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: rgb(var(--blue-rgb) / .15);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--ffd);
  font-size: .82rem;
  font-weight: 800;
  color: var(--blue);
  flex-shrink: 0;
}
.ps-author-name { font-size: .85rem; font-weight: 700; color: var(--navy); }
.ps-author-role { font-size: .76rem; color: var(--text3); margin-top: .1rem; }


/* ────────────────────────────────────────────
   CONTACTO
──────────────────────────────────────────── */
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: start;
}
.c-info > p {
  font-size: .95rem;
  color: var(--text2);
  line-height: 1.75;
  margin-bottom: 2.5rem;
  font-weight: 300;
}
.c-details { display: flex; flex-direction: column; gap: 1.25rem; margin-bottom: 2rem; }
.c-item { display: flex; align-items: flex-start; gap: 1rem; }
.c-ico {
  width: 42px;
  height: 42px;
  flex-shrink: 0;
  background: rgb(var(--blue-rgb) / .08);
  border-radius: var(--r);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--blue);
  margin-top: 1px;
}
.c-ico svg { width: 18px; height: 18px; }
.c-lbl {
  font-family: var(--ffm);
  font-size: .67rem;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--text3);
  margin-bottom: .2rem;
}
.c-val { font-size: .95rem; color: var(--navy); }
.c-val a { transition: color .2s; }
.c-val a:hover { color: var(--blue); }

/* Botones de redes sociales */
.c-social { display: flex; gap: .75rem; }
.social-btn {
  width: 42px;
  height: 42px;
  border-radius: var(--r);
  background: var(--g3);
  border: 1px solid var(--border);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--text2);
  transition: background .2s, color .2s, border-color .2s;
}
.social-btn svg { width: 18px; height: 18px; }
.social-btn:hover { background: var(--blue); color: #fff; border-color: var(--blue); }
.social-btn.wa:hover { background: #25D366; border-color: #25D366; }
.social-btn.li:hover { background: #0A66C2; border-color: #0A66C2; }
.social-btn.fb:hover { background: #1877F2; border-color: #1877F2; }

/* Formulario */
.c-form {
  background: var(--g2);
  border: 1px solid var(--border);
  border-radius: var(--r2);
  padding: 2.5rem;
}
.c-form-title {
  font-family: var(--ffd);
  font-size: 1.1rem;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: .4rem;
}
.c-form-sub { font-size: .84rem; color: var(--text2); margin-bottom: 2rem; }

.fg-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem 1.75rem;
}
.fg { display: flex; flex-direction: column; gap: .45rem; }
.fg.full { grid-column: 1 / -1; }

.fg label {
  font-family: var(--ffm);
  font-size: .67rem;
  font-weight: 500;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--text3);
}
.fg input,
.fg textarea {
  background: var(--g1);
  border: 1px solid var(--border);
  border-radius: 6px;
  color: var(--text);
  font-family: var(--ffb);
  font-size: .92rem;
  padding: .7rem 1rem;
  outline: none;
  transition: border-color .2s, box-shadow .2s;
  width: 100%;
}
.fg input:focus,
.fg textarea:focus {
  border-color: var(--blue);
  box-shadow: 0 0 0 3px rgb(var(--blue-rgb) / .15);
}
.fg input::placeholder,
.fg textarea::placeholder { color: var(--text3); }
.fg textarea { resize: vertical; min-height: 110px; }

.c-form .btn {
  width: 100%;
  justify-content: center;
  margin-top: 1.75rem;
}


/* ────────────────────────────────────────────
   SERVICIOS — 4 ofertas por problema de negocio
──────────────────────────────────────────── */
.svc-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem;
}
.svc-card {
  background: var(--g2);
  border: 1px solid var(--border);
  border-top: 3px solid var(--blue);
  border-radius: var(--r2);
  padding: 2rem;
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
  scroll-margin-top: calc(68px + var(--ann-h, 0px) + 1.5rem);
  transition: transform .25s, box-shadow .25s;
}
.svc-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 16px 40px rgb(var(--navy-rgb) / .1);
}
.svc-card:target { box-shadow: 0 0 0 3px rgb(var(--blue-rgb) / .25); }
.svc-head { display: flex; align-items: center; gap: 1rem; }
.svc-ico {
  width: 52px;
  height: 52px;
  flex-shrink: 0;
  border-radius: var(--r);
  background: rgb(var(--blue-rgb) / .1);
  color: var(--blue);
  display: flex;
  align-items: center;
  justify-content: center;
}
.svc-ico svg { width: 26px; height: 26px; }
.svc-name {
  font-family: var(--ffd);
  font-size: 1.2rem;
  font-weight: 800;
  letter-spacing: -.01em;
  color: var(--navy);
  line-height: 1.25;
}
.svc-tag { font-size: .85rem; color: var(--text3); margin-top: .15rem; }
.svc-pain {
  font-size: .9rem;
  color: var(--text2);
  line-height: 1.7;
  padding: .875rem 1rem;
  background: var(--g1);
  border-radius: var(--r);
}
.svc-pain span { font-weight: 700; color: var(--navy); }
.svc-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: .55rem;
  flex: 1;
}
.svc-list li {
  display: flex;
  gap: .6rem;
  font-size: .9rem;
  color: var(--text);
  line-height: 1.5;
}
.svc-list li::before {
  content: '✓';
  color: var(--green-ink);
  font-weight: 800;
  flex-shrink: 0;
}
.svc-result {
  display: flex;
  align-items: baseline;
  gap: .75rem;
  padding-top: 1.1rem;
  border-top: 1px solid var(--border);
  font-size: .84rem;
  color: var(--text2);
  line-height: 1.5;
}
.svc-metric {
  font-family: var(--ffd);
  font-size: 1.5rem;
  font-weight: 800;
  letter-spacing: -.03em;
  color: var(--green-ink);
  flex-shrink: 0;
}
.svc-link {
  display: inline-flex;
  align-items: center;
  gap: .5rem;
  align-self: flex-start;
  font-size: .9rem;
  font-weight: 700;
  color: var(--blue);
  transition: gap .2s;
}
.svc-link:hover { gap: .8rem; }
.svc-link:focus-visible { outline: 2px solid var(--blue); outline-offset: 3px; border-radius: 4px; }

.sol-cta { margin-top: 3rem; text-align: center; }


/* ────────────────────────────────────────────
   MODALIDADES — fila compacta dentro de "Cómo trabajamos"
──────────────────────────────────────────── */
.mod-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  align-items: stretch;
  gap: 1rem;
  margin-top: 1rem;
}
.mod-row-label {
  grid-column: 1 / -1;
  font-family: var(--ffm);
  font-size: .68rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--text3);
}
.mod-item {
  background: var(--g1);
  border: 1px solid var(--border);
  border-radius: var(--r);
  padding: 1.1rem 1.25rem;
}
.mod-item p { font-size: .84rem; color: var(--text2); line-height: 1.55; margin-top: .3rem; }
.mod-featured { border-color: rgb(var(--blue-rgb) / .35); background: rgb(var(--blue-rgb) / .04); }
.mod-name {
  font-weight: 700;
  font-size: .95rem;
  color: var(--navy);
  display: flex;
  align-items: center;
  gap: .5rem;
  flex-wrap: wrap;
}
.mod-badge {
  background: var(--navy);
  color: #fff;
  font-size: .62rem;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
  padding: .15rem .6rem;
  border-radius: 100px;
}


/* ────────────────────────────────────────────
   QUIÉN ESTÁ DETRÁS
──────────────────────────────────────────── */
.about-grid {
  display: grid;
  grid-template-columns: 320px 1fr;
  gap: 4rem;
  align-items: center;
}
.about-photo img {
  width: 100%;
  height: 400px;
  object-fit: cover;
  object-position: center top;
  border-radius: var(--r2);
  border: 1px solid var(--border);
  box-shadow: 0 20px 50px rgb(var(--navy-rgb) / .15);
}
.about-lead {
  font-size: 1.05rem;
  color: var(--text2);
  line-height: 1.8;
  margin-bottom: 1.5rem;
  max-width: 62ch;
}
.about-lead strong { color: var(--navy); }
.about-points {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: .65rem;
  margin-bottom: 1.75rem;
}
.about-points li {
  position: relative;
  padding-left: 1.25rem;
  font-size: .93rem;
  color: var(--text2);
  line-height: 1.6;
}
.about-points li::before {
  content: '';
  position: absolute;
  left: 0;
  top: .6em;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--green);
}
.about-points strong { color: var(--navy); }
.about-certs { display: flex; flex-wrap: wrap; gap: .6rem; margin-bottom: 1.75rem; }


/* ────────────────────────────────────────────
   PROCESO DE TRABAJO
──────────────────────────────────────────── */
#proceso { padding: 5.5rem 0; }
.proc-grid {
  display: grid;
  grid-template-columns: 1fr 48px 1fr 48px 1fr;
  align-items: start;
  margin: 3rem 0;
}
.proc-step {
  background: var(--g2);
  border: 1px solid var(--border);
  border-radius: var(--r2);
  padding: 2rem 1.75rem;
  display: flex;
  flex-direction: column;
  gap: .875rem;
  position: relative;
  transition: transform .25s, box-shadow .25s, border-color .25s;
}
.proc-step:hover {
  transform: translateY(-6px);
  box-shadow: 0 18px 40px rgb(var(--navy-rgb) / .09);
  border-color: rgb(var(--blue-rgb) / .2);
}
.proc-num {
  font-family: var(--ffm);
  font-size: 3rem;
  font-weight: 800;
  color: var(--blue);
  opacity: .12;
  line-height: 1;
  position: absolute;
  top: 1rem;
  right: 1.25rem;
  pointer-events: none;
}
.proc-icon {
  width: 52px;
  height: 52px;
  background: rgb(var(--blue-rgb) / .08);
  border-radius: var(--r);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--blue);
}
.proc-icon svg { width: 24px; height: 24px; }
.proc-step h3 {
  font-family: var(--ffd);
  font-size: 1.1rem;
  font-weight: 700;
  color: var(--navy);
  line-height: 1.3;
}
.proc-step p { font-size: .875rem; color: var(--text2); line-height: 1.7; }
.proc-time {
  font-size: .78rem;
  font-weight: 600;
  color: var(--green-ink);
  background: rgb(var(--green-rgb) / .08);
  border-radius: 100px;
  padding: .28rem .8rem;
  display: inline-flex;
  align-items: center;
  gap: .4rem;
  align-self: flex-start;
  margin-top: auto;
}
.proc-arrow {
  display: flex;
  align-items: flex-start;
  justify-content: center;
  padding-top: 3.5rem;
  color: var(--text3);
  font-size: 1.25rem;
}
.proc-cta {
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: .75rem;
}
.proc-note {
  font-size: .82rem;
  color: var(--text3);
}


/* ────────────────────────────────────────────
   FAQ
──────────────────────────────────────────── */
#faq { padding: 5.5rem 0; }
.faq-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
  margin: 3rem 0;
}
.faq-item {
  background: var(--g2);
  border: 1px solid var(--border);
  border-radius: var(--r2);
  padding: 1.75rem;
  transition: border-color .2s, box-shadow .2s;
}
.faq-item:hover {
  border-color: rgb(var(--blue-rgb) / .2);
  box-shadow: 0 8px 24px rgb(var(--navy-rgb) / .06);
}
.faq-q {
  font-weight: 700;
  color: var(--navy);
  font-size: .95rem;
  line-height: 1.45;
  margin-bottom: .75rem;
  display: flex;
  align-items: flex-start;
  gap: .6rem;
}
.faq-q::before {
  content: 'P';
  color: var(--blue);
  font-family: var(--ffm);
  font-size: .75rem;
  font-weight: 800;
  background: rgb(var(--blue-rgb) / .08);
  border-radius: 4px;
  width: 22px;
  height: 22px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  margin-top: .05em;
}
.faq-a { font-size: .875rem; color: var(--text2); line-height: 1.75; }
.faq-cta {
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 1rem;
  padding-top: 1rem;
}
.faq-cta > p { color: var(--text2); font-size: .95rem; }


/* ────────────────────────────────────────────
   WHATSAPP FLOTANTE
──────────────────────────────────────────── */
.wa-float {
  position: fixed;
  bottom: 2rem;
  left: 2rem;
  width: 60px;
  height: 60px;
  background: #25D366;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 6px 20px rgba(37,211,102,.5);
  z-index: 9990;
  text-decoration: none;
  transition: transform .25s, box-shadow .25s;
}
.wa-float:hover {
  transform: scale(1.1);
  box-shadow: 0 10px 30px rgba(37,211,102,.65);
}
.wa-float:focus-visible { outline: 3px solid #fff; outline-offset: 3px; }
.wa-float svg { width: 32px; height: 32px; fill: #fff; }
.wa-float::before {
  content: '';
  position: absolute;
  inset: 0;
  border-radius: 50%;
  background: #25D366;
  animation: wa-pulse 2.5s ease-out infinite;
  z-index: -1;
}
@keyframes wa-pulse {
  0%   { transform: scale(1); opacity: .55; }
  70%  { transform: scale(1.55); opacity: 0; }
  100% { transform: scale(1.55); opacity: 0; }
}
.wa-tooltip {
  position: absolute;
  left: calc(100% + 12px);
  background: var(--text);
  color: #fff;
  font-size: .8rem;
  font-weight: 600;
  white-space: nowrap;
  padding: .4rem .8rem;
  border-radius: 6px;
  opacity: 0;
  pointer-events: none;
  transition: opacity .2s;
  top: 50%;
  transform: translateY(-50%);
}
.wa-tooltip::after {
  content: '';
  position: absolute;
  right: 100%;
  top: 50%;
  transform: translateY(-50%);
  border: 5px solid transparent;
  border-right-color: var(--text);
}
.wa-float:hover .wa-tooltip { opacity: 1; }


/* ────────────────────────────────────────────
   CONTACTO — mejoras de conversión
──────────────────────────────────────────── */
.c-cal-cta {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: .75rem;
  background: var(--blue);
  color: #fff;
  font-weight: 700;
  font-size: 1rem;
  padding: 1rem 1.75rem;
  border-radius: var(--r);
  text-decoration: none;
  transition: background .2s, transform .2s, box-shadow .2s;
  margin-bottom: .75rem;
  cursor: pointer;
  box-shadow: 0 4px 18px rgb(var(--blue-rgb) / .3);
}
.c-cal-cta:hover {
  background: var(--blue2);
  transform: translateY(-2px);
  box-shadow: 0 8px 28px rgb(var(--blue-rgb) / .45);
  color: #fff;
}
.c-cal-cta svg { flex-shrink: 0; }
.c-wa-cta {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: .75rem;
  background: #25D366;
  color: #fff;
  font-weight: 700;
  font-size: 1rem;
  padding: 1rem 1.75rem;
  border-radius: var(--r);
  text-decoration: none;
  transition: background .2s, transform .2s, box-shadow .2s;
  margin-bottom: 1.5rem;
  border: none;
  cursor: pointer;
}
.c-wa-cta:hover {
  background: #1fba5a;
  transform: translateY(-2px);
  box-shadow: 0 8px 20px rgba(37,211,102,.4);
  color: #fff;
}
.c-wa-cta svg { width: 22px; height: 22px; fill: #fff; flex-shrink: 0; }
.c-divider {
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-bottom: 1.5rem;
  color: var(--text3);
  font-size: .82rem;
}
.c-divider::before, .c-divider::after {
  content: '';
  flex: 1;
  height: 1px;
  background: var(--border2);
}


/* ────────────────────────────────────────────
   CONTACTO — tarjeta CTA sin formulario
──────────────────────────────────────────── */
.c-cta-card {
  background: var(--g2);
  border: 1px solid var(--border);
  border-radius: var(--r2);
  padding: 2.5rem;
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
  align-self: start;
}
.c-email-cta {
  display: flex;
  align-items: center;
  gap: .75rem;
  background: var(--g1);
  border: 1px solid var(--border2);
  color: var(--text);
  font-weight: 600;
  font-size: .95rem;
  padding: .875rem 1.5rem;
  border-radius: var(--r);
  text-decoration: none;
  transition: border-color .2s, background .2s;
}
.c-email-cta svg { width: 20px; height: 20px; color: var(--blue); flex-shrink: 0; }
.c-email-cta:hover { border-color: rgb(var(--blue-rgb) / .3); background: var(--g3); }
.c-cta-note {
  font-size: .82rem;
  color: var(--text3);
  text-align: center;
}


/* ────────────────────────────────────────────
   STICKY CTA (móvil)
──────────────────────────────────────────── */
.sticky-cta {
  display: none;
  position: fixed;
  bottom: 0; left: 0; right: 0;
  z-index: 9970;
  background: rgba(255, 255, 255, .97);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-top: 1px solid var(--border);
  padding: .75rem 1.25rem calc(.75rem + env(safe-area-inset-bottom, 0px));
  transform: translateY(100%);
  transition: transform .3s ease;
}
.sticky-cta.visible { transform: translateY(0); }
.sticky-cta-btn {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: .6rem;
  width: 100%;
  background: var(--blue);
  color: #fff;
  font-family: var(--ffd);
  font-weight: 700;
  font-size: .95rem;
  padding: .9rem 1.5rem;
  border-radius: var(--r);
  text-decoration: none;
  box-shadow: 0 4px 20px rgb(var(--blue-rgb) / .3);
}
.sticky-cta-btn svg { width: 16px; height: 16px; flex-shrink: 0; }
.sticky-cta-btn:focus-visible { outline: 2px solid var(--blue); outline-offset: 3px; }


/* ────────────────────────────────────────────
   HERO — micro-copy de confianza
──────────────────────────────────────────── */
.hero-trust {
  display: flex;
  align-items: center;
  gap: 1.25rem;
  margin-top: 1rem;
  flex-wrap: wrap;
}
.hero-trust-item {
  display: flex;
  align-items: center;
  gap: .4rem;
  font-size: .8rem;
  color: var(--text3);
}
.hero-trust-item svg { width: 14px; height: 14px; color: var(--green-ink); flex-shrink: 0; }


/* ────────────────────────────────────────────
   MARCA — monograma JG (J blanca, G azul)
──────────────────────────────────────────── */
.logo-mark {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  border-radius: 9px;
  background: var(--navy);
  border: 1px solid rgba(255, 255, 255, .14);
  font-family: var(--ffc);
  font-size: 1.15rem;
  line-height: 1;
  letter-spacing: -.04em;
  margin-right: .6rem;
}
.logo-mark .j { color: #fff; }
.logo-mark .g { color: var(--blue); }
.nav-logo, .foot-logo { display: inline-flex; align-items: center; }


/* ────────────────────────────────────────────
   HERO — candidato
──────────────────────────────────────────── */
.open-badge {
  display: inline-flex;
  align-items: center;
  gap: .55rem;
  padding: .4rem .9rem;
  border-radius: 100px;
  background: rgb(var(--green-rgb) / .12);
  border: 1px solid rgb(var(--green-rgb) / .35);
  color: var(--green);
  font-size: .8rem;
  font-weight: 700;
  margin-bottom: 1.25rem;
}
.open-badge::before {
  content: '';
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--green);
  animation: pulse 2s infinite;
}
.kr-metric {
  width: 86px;
  flex-shrink: 0;
  font-family: var(--ffd);
  font-size: 1.45rem;
  font-weight: 800;
  letter-spacing: -.03em;
  color: var(--green);
}


/* ────────────────────────────────────────────
   EMPRESAS — tratamiento tipográfico (sin logos)
──────────────────────────────────────────── */
.tb-logos.wordmarks { gap: .4rem 0; }
.wordmarks .tb-logo {
  border: none;
  background: none;
  padding: .25rem 1rem;
  font-family: var(--ffc);
  font-size: 1.05rem;
  font-weight: 400;
  color: var(--text2);
  position: relative;
}
.wordmarks .tb-logo + .tb-logo::before {
  content: '';
  position: absolute;
  left: -2px;
  top: 50%;
  width: 4px;
  height: 4px;
  border-radius: 50%;
  background: var(--g4);
  transform: translateY(-50%);
}
.wordmarks .tb-logo:hover { background: none; color: var(--navy); }


/* ────────────────────────────────────────────
   CASOS DE ÉXITO
──────────────────────────────────────────── */
.case-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
.case-card {
  display: flex;
  flex-direction: column;
  gap: .9rem;
  background: var(--g2);
  border: 1px solid var(--border);
  border-top: 3px solid var(--blue);
  border-radius: var(--r2);
  padding: 1.75rem;
  transition: transform .25s, box-shadow .25s;
}
.case-card:hover { transform: translateY(-4px); box-shadow: 0 16px 40px rgb(var(--navy-rgb) / .1); }
.case-org { font-family: var(--ffm); font-size: .68rem; letter-spacing: .12em; text-transform: uppercase; color: var(--text3); }
.case-metric { font-family: var(--ffd); font-size: 2.4rem; font-weight: 800; letter-spacing: -.04em; line-height: 1; color: var(--green-ink); }
.case-metric small { display: block; font-size: .85rem; font-weight: 600; letter-spacing: 0; color: var(--text2); margin-top: .35rem; }
.case-card h3 { font-family: var(--ffd); font-size: 1.15rem; font-weight: 800; color: var(--navy); line-height: 1.3; }
.case-card p { font-size: .9rem; color: var(--text2); line-height: 1.65; flex: 1; }


/* ────────────────────────────────────────────
   EXPERIENCIA
──────────────────────────────────────────── */
.xp-list { display: flex; flex-direction: column; gap: 1.25rem; }
.xp-item {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 2rem;
  background: var(--g2);
  border: 1px solid var(--border);
  border-radius: var(--r2);
  padding: 1.75rem 2rem;
}
.xp-when { font-family: var(--ffm); font-size: .75rem; color: var(--text3); line-height: 1.6; }
.xp-when strong { display: block; font-family: var(--ffb); font-size: .95rem; color: var(--navy); margin-bottom: .2rem; }
.xp-now { display: inline-block; margin-top: .5rem; padding: .15rem .6rem; border-radius: 100px; background: rgb(var(--green-rgb) / .12); color: var(--green-ink); font-family: var(--ffb); font-size: .7rem; font-weight: 700; }
.xp-role { font-family: var(--ffd); font-size: 1.15rem; font-weight: 800; color: var(--navy); line-height: 1.3; }
.xp-sum { font-size: .92rem; color: var(--text2); margin: .35rem 0 .9rem; line-height: 1.6; }
.xp-ach { list-style: none; display: flex; flex-direction: column; gap: .45rem; }
.xp-ach li { position: relative; padding-left: 1.1rem; font-size: .9rem; color: var(--text); line-height: 1.55; }
.xp-ach li::before { content: ''; position: absolute; left: 0; top: .6em; width: 6px; height: 6px; border-radius: 50%; background: var(--green); }
.xp-ach strong { color: var(--green-ink); }
.xp-proj { display: flex; flex-wrap: wrap; gap: .4rem; margin-top: 1rem; }
.xp-proj span { padding: .2rem .7rem; border-radius: 100px; background: var(--g1); border: 1px solid var(--border); font-size: .75rem; color: var(--text2); }
.xp-prev { margin-top: 2rem; }
.xp-prev h3 { font-family: var(--ffm); font-size: .72rem; letter-spacing: .14em; text-transform: uppercase; color: var(--text3); font-weight: 500; margin-bottom: 1rem; }
.xp-prev-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0 2.5rem; }
.xp-prev-row { display: grid; grid-template-columns: 92px 1fr; gap: 1rem; padding: .7rem 0; border-bottom: 1px solid var(--border); font-size: .88rem; }
.xp-prev-row span:first-child { font-family: var(--ffm); font-size: .75rem; color: var(--text3); padding-top: .1rem; }
.xp-prev-row strong { color: var(--navy); font-weight: 600; }
.xp-prev-row em { font-style: normal; color: var(--text2); }


/* ────────────────────────────────────────────
   PERFIL — formación, competencias, certificaciones
──────────────────────────────────────────── */
.prof-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; margin-top: 2rem; }
.prof-box { background: var(--g1); border: 1px solid var(--border); border-radius: var(--r2); padding: 1.5rem; }
.prof-box h3 { font-family: var(--ffm); font-size: .7rem; letter-spacing: .14em; text-transform: uppercase; color: var(--text3); font-weight: 500; margin-bottom: 1rem; }
.prof-box ul { list-style: none; display: flex; flex-direction: column; gap: .55rem; }
.prof-box li { font-size: .9rem; color: var(--text); line-height: 1.45; }
.prof-box li em { display: block; font-style: normal; font-size: .78rem; color: var(--text3); }
.chips { display: flex; flex-wrap: wrap; gap: .45rem; }
.chips span { padding: .3rem .75rem; border-radius: 100px; background: var(--g2); border: 1px solid var(--border2); font-size: .8rem; color: var(--navy); }


/* ────────────────────────────────────────────
   CONSULTORÍA (secundaria) + PROMESA DE SERVICIO
──────────────────────────────────────────── */
.cs-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1rem; }
.cs-card {
  display: flex;
  flex-direction: column;
  gap: .6rem;
  background: var(--g2);
  border: 1px solid var(--border);
  border-radius: var(--r2);
  padding: 1.5rem;
  transition: transform .2s, border-color .2s;
}
.cs-card:hover { transform: translateY(-3px); border-color: rgb(var(--blue-rgb) / .35); }
.cs-card .svc-ico { width: 44px; height: 44px; }
.cs-card .svc-ico svg { width: 22px; height: 22px; }
.cs-card h3 { font-family: var(--ffd); font-size: 1rem; font-weight: 800; color: var(--navy); line-height: 1.3; }
.cs-card p { font-size: .85rem; color: var(--text2); line-height: 1.55; flex: 1; }
.cs-card .svc-link { font-size: .85rem; }
.promise {
  margin-top: 2rem;
  background: var(--navy);
  color: var(--on-dark);
  border-radius: var(--r2);
  padding: 2rem 2.25rem;
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 2rem;
  align-items: center;
}
.promise h3 { font-family: var(--ffc); font-size: 1.6rem; font-weight: 400; line-height: 1.2; }
.promise h3 em { color: var(--green); font-style: italic; }
.promise ul { list-style: none; display: grid; grid-template-columns: 1fr 1fr; gap: .9rem 1.5rem; }
.promise li { position: relative; padding-left: 1.6rem; font-size: .9rem; color: var(--on-dark2); line-height: 1.5; }
.promise li::before { content: '✓'; position: absolute; left: 0; color: var(--green); font-weight: 800; }
.promise li strong { color: var(--on-dark); display: block; }


/* ────────────────────────────────────────────
   PÁGINAS INTERNAS (servicios y casos)
──────────────────────────────────────────── */
.page-hero {
  position: relative;
  overflow: hidden;
  background: var(--navy);
  color: var(--on-dark);
  padding: calc(68px + 3.5rem) 0 3.5rem;
}
.page-hero .container { position: relative; z-index: 1; }
.crumbs { font-size: .8rem; color: var(--on-dark3); margin-bottom: 1.25rem; }
.crumbs a { color: var(--on-dark2); }
.crumbs a:hover { color: #fff; }
.page-hero .eyebrow { color: var(--green); }
.page-hero .eyebrow::before { background: var(--green); }
.page-hero h1 { font-family: var(--ffc); font-weight: 400; font-size: clamp(2rem, 4.2vw, 3.1rem); line-height: 1.1; max-width: 22ch; margin-bottom: 1rem; }
.page-hero h1 em { color: var(--blue-lt); }
.page-hero .lead { font-size: 1.08rem; color: var(--on-dark2); max-width: 62ch; line-height: 1.75; }
.page-facts { display: flex; flex-wrap: wrap; gap: 2.5rem; margin-top: 2rem; padding-top: 1.5rem; border-top: 1px solid rgba(255, 255, 255, .12); }
.page-facts div { font-size: .82rem; color: var(--on-dark2); max-width: 22ch; }
.page-facts strong { display: block; font-family: var(--ffd); font-size: 1.7rem; font-weight: 800; color: var(--green); letter-spacing: -.03em; }
.page-body { display: grid; grid-template-columns: 1fr 320px; gap: 3.5rem; align-items: start; }
.prose h2 { font-family: var(--ffc); font-weight: 400; font-size: 1.7rem; color: var(--navy); margin: 2.5rem 0 .9rem; line-height: 1.2; }
.prose h2:first-child { margin-top: 0; }
.prose p { font-size: 1rem; color: var(--text2); line-height: 1.8; margin-bottom: 1rem; }
.prose ul { list-style: none; display: flex; flex-direction: column; gap: .55rem; margin-bottom: 1rem; }
.prose li { position: relative; padding-left: 1.4rem; font-size: .98rem; color: var(--text); line-height: 1.6; }
.prose li::before { content: '✓'; position: absolute; left: 0; color: var(--green-ink); font-weight: 800; }
.prose strong { color: var(--navy); }
.aside-card { position: sticky; top: calc(68px + 1.5rem); background: var(--g2); border: 1px solid var(--border); border-top: 3px solid var(--blue); border-radius: var(--r2); padding: 1.75rem; display: flex; flex-direction: column; gap: 1rem; }
.aside-card h3 { font-family: var(--ffd); font-size: 1.05rem; font-weight: 800; color: var(--navy); }
.aside-card p { font-size: .88rem; color: var(--text2); line-height: 1.6; }
.aside-card .btn { justify-content: center; }
.related { margin-top: 3rem; padding-top: 2rem; border-top: 1px solid var(--border); }
.related h2 { font-family: var(--ffm); font-size: .72rem; letter-spacing: .14em; text-transform: uppercase; color: var(--text3); font-weight: 500; margin-bottom: 1rem; }
.related-links { display: flex; flex-wrap: wrap; gap: .6rem; }
.related-links a { padding: .5rem 1rem; border: 1px solid var(--border2); border-radius: var(--r); font-size: .88rem; font-weight: 600; color: var(--navy); background: var(--g2); }
.related-links a:hover { border-color: var(--blue); color: var(--blue); }